ProdAfrica EVENT Details

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The Middle East Franchise Fair (MEFF) is the first regional and itinerant franchise exhibition in the Middle East. MEFF International and Maraya Public Relations are the organizers of the Middle East Franchise Fair. The two companies have been partners for more than 20 years. The first fair will take place in Qatar (September 2024), the next events will take place in Kuwait in 2025, Bahrain in 2026, Abu-Dhabi in 2027 and Riyadh in 2028.

The MEFF is where potential franchisees can network and connect with large, medium-size, and emerging franchise brands. The MEFF brings together attendees, exhibitors, expert speakers, and sponsors.