EVENT Details
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Event Info
The 136th Canton Fair, set to take place from October 15 to November 4, 2024, in Guangzhou, China, is poised to break records with an unprecedented number of exhibitors and activities. As one of the world’s most significant trade events, the Fair continues to evolve, embracing digital innovation and expanding its reach to promote global trade and economic development.
This year’s Fair will span three phases, both online and onsite, covering a total exhibition area of 1.55 million square meters with approximately 74,000 booths organized into 55 exhibition sections25. Over 30,000 companies will participate in the onsite exhibition, including 29,400 export companies, an increase of nearly 800 from the previous session26. Among them, nearly 4,600 are first-time exhibitors, showcasing the Fair’s commitment to inclusivity and growth.
The Fair’s digital transformation is evident in its introduction of 18 new functions for online attendance, including virtual avatars and the Canton Fair App. The online exhibition has expanded significantly, with about 48,000 enterprises showcasing around 3.75 million products, marking a 60% increase in the number of companies and a 50% increase in products compared to the last session256. This digital expansion aims to promote brands globally through innovative ways such as dedicated product launches and live streaming.
In addition to the exhibition, the Fair will host over 750 trade promotion events, providing a platform for companies to gain insights into industry trends and international market dynamics. These diverse activities are designed to facilitate precise trade collaborations and foster economic ties between China and the rest of the world.
The 136th Canton Fair is not just an event; it is a testament to China’s commitment to high-quality development and greater opening up. By leveraging technology and fostering international partnerships, the Fair is driving economic growth and setting new standards for global trade events. With its rich history and continuous innovation, the Canton Fair remains at the forefront of China’s foreign trade and economic exchanges, playing a crucial role in connecting businesses worldwide