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Profile
The Uganda Tourism Board (UTB) is the official government agency responsible for promoting and developing Uganda’s tourism sector. Established under the Uganda Tourism Board Statute of 1994 and reconstituted in the Tourism Act of 2008, UTB aims to position Uganda as a premier travel destination by leveraging its unique biodiversity, cultural heritage, and adventure tourism opportunities.
Uganda, known as the “Pearl of Africa,” offers breathtaking landscapes, including the lush Bwindi Impenetrable National Park, home to endangered mountain gorillas, and the scenic Murchison Falls National Park, where the Nile River forces its way through a narrow gorge. UTB collaborates with stakeholders to enhance infrastructure, market attractions, and support local businesses, thereby boosting the country’s tourism potential.
By focusing on sustainable tourism practices and quality assurance, UTB plays a crucial role in increasing Uganda’s competitiveness as an international tourism destination and
B2B B2C - Product - Service Panel
Our products / services (list)
Destination Marketing
Tourism Regulation & Standards
Investment Promotion
Tourism Development & Research
Capacity Building
Sustainable Tourism Initiatives
