Last updated: 1 October 2026

ProdAfrica Consulting & Business Directory (“ProdAfrica”, “we”, “us” or “our”) is committed to protecting personal data and respecting the privacy of users, business owners, representatives, customers and visitors of our websites and services.

This Privacy and Cookies Policy explains how we collect, use, store and protect personal data when you use our websites, business directory, registration and account services, contact forms, purchasing facilities and other services provided by ProdAfrica.

ProdAfrica processes personal data in accordance with applicable data protection and electronic communications legislation, including the EU General Data Protection Regulation (Regulation (EU) 2016/679 – GDPR), the Spanish Organic Law 3/2018 on the Protection of Personal Data and Guarantee of Digital Rights (LOPDGDD) and the Spanish Law 34/2002 on Information Society Services and Electronic Commerce (LSSI-CE), where applicable.

1. Data Controller

The entity responsible for the processing of personal data is:

ProdAfrica Consulting & Business Directory
Barcelona, Catalonia, Spain
Email: team@prodafrica.com

ProdAfrica also operates and maintains business activities in Africa, including:

ProdAfrica – Botswana Operations
P.O. Box 211, Plot 13121, BBS Mall
Mogoditshane, Gaborone, Botswana
Email: team@prodafrica.com

Where different ProdAfrica operations are involved in a particular processing activity, the applicable entity and legal responsibilities will depend on the nature of that activity.

2. Personal Data We May Collect

Depending on how you interact with ProdAfrica, we may collect:

Name and surname
Company name and position
Business address
Telephone and WhatsApp number
Email address
Website and professional contact details
Account and login information
Business listing information
Billing and transaction information
Information submitted through contact or registration forms
Communications exchanged with ProdAfrica
Information relating to purchases, subscriptions and services
Technical information such as IP address, browser type, device information and website usage data, where applicable

We only request information that is reasonably necessary for the relevant purpose.

3. Purposes and Legal Bases for Processing

We process personal data for the following purposes:

3.1 Providing our services

We use personal data to:

Create and manage user accounts
Create, maintain and administer business listings
Provide directory and B2B intelligence services
Process purchases, subscriptions and premium services
Manage customer relationships
Issue invoices and maintain accounting records
Respond to enquiries and support requests

The legal basis may be the performance of a contract, compliance with a legal obligation, or our legitimate interests, depending on the specific processing activity.

3.2 Business directory and professional information

Information relating to companies and their professional activities may be published in the ProdAfrica business directory when appropriate for the operation of the platform.

Where information is provided by a business owner, representative or authorised user, that person is responsible for ensuring that the information supplied to ProdAfrica is accurate and that they have the appropriate authority to provide it.

Where ProdAfrica independently researches publicly available business information for directory or B2B intelligence purposes, such processing will be carried out in accordance with applicable data protection law and our legitimate interests in providing professional business information.

3.3 Communications

We may contact you regarding:

Your account or business listing
Transactions or services you have requested
Administrative or security matters
Changes affecting our services
Customer support
Relevant commercial communications, where legally permitted

Where marketing communications require consent, we will request that consent separately.

You may withdraw consent or object to direct marketing at any time using the unsubscribe mechanism included in the communication or by contacting team@prodafrica.com.

Electronic commercial communications are subject to applicable requirements under the LSSI-CE and other relevant legislation.

4. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected.

Retention periods may depend on:

The duration of the contractual or commercial relationship
The nature of the service provided
Legal, accounting and tax obligations
The establishment, exercise or defence of legal claims
The need to maintain records demonstrating compliance with legal obligations

When personal data is no longer required, it will be deleted, anonymised or securely restricted, as appropriate.

5. Your Data Protection Rights

Subject to applicable legal conditions, you may have the right to:

Access your personal data
Request correction of inaccurate or incomplete data
Request deletion of your personal data
Request restriction of processing
Object to certain processing activities
Receive certain personal data in a structured, commonly used and machine-readable format (data portability)
Withdraw consent where processing is based on consent
Object to direct marketing at any time

These rights arise from the GDPR and applicable national legislation.

To exercise your rights, contact:

team@prodafrica.com

We may need to request reasonable information to verify your identity before responding to a request.

You also have the right to lodge a complaint with the competent data protection supervisory authority. Where applicable, this includes the Spanish Data Protection Agency (AEPD).

6. Data Security

ProdAfrica applies appropriate technical and organisational measures designed to protect personal data against unauthorised access, alteration, disclosure, loss or destruction.

These measures may include access controls, authentication mechanisms, security monitoring, backups, encryption where appropriate, and other security measures appropriate to the nature of the information and the risks involved.

No internet-based service can guarantee absolute security. However, ProdAfrica continually reviews and updates its security measures where reasonably necessary.

7. Service Providers and Third Parties

ProdAfrica may use trusted third-party service providers to operate its services. These may include providers of:

Website hosting and infrastructure
Payment processing
Email and communications
Security and fraud prevention
Analytics
Customer support
Website functionality
Accounting and administrative services

Where such providers process personal data on our behalf, we take appropriate steps to ensure that their processing is subject to appropriate contractual and security safeguards.

ProdAfrica does not sell personal data to third parties.

Personal data may nevertheless be disclosed where necessary to provide a requested service, comply with a legal obligation, protect our rights, prevent fraud or abuse, or otherwise where permitted by applicable law.

8. International Data Transfers

Because ProdAfrica operates internationally and uses service providers that may be located in different countries, personal data may in certain circumstances be processed outside the European Economic Area (EEA).

Where GDPR applies and personal data is transferred outside the EEA, ProdAfrica will use an appropriate legal mechanism for the transfer where required, which may include an adequacy decision, Standard Contractual Clauses or other safeguards recognised under applicable data protection law.

9. Third-Party Websites

ProdAfrica may contain links to websites operated by third parties, including business websites listed in our directory.

Once you leave the ProdAfrica platform, the privacy practices and cookie policies of the third-party website apply.

ProdAfrica does not control the privacy practices, security or content of external websites and recommends that users review the relevant third-party privacy policies before providing personal information.

10. Cookies

Cookies and similar technologies are small files or technologies that may be stored on your device when you visit a website.

ProdAfrica uses cookies and similar technologies for different purposes.

10.1 Strictly Necessary Cookies

Strictly necessary cookies may be used without consent where they are technically necessary to provide a service explicitly requested by the user or to enable the operation and security of the website.

Depending on the services you use, these may include cookies or similar technologies used to:

Maintain secure user sessions
Keep users logged into their accounts
Support business listing management
Maintain shopping or checkout sessions
Remember essential technical settings
Prevent fraudulent or abusive activity
Maintain website security and functionality

These technologies cannot normally be disabled through our cookie preference system because doing so may prevent the website or requested services from functioning correctly.

10.2 Analytics and Performance Cookies

Where used, analytics cookies help us understand how visitors use ProdAfrica, such as which pages are visited and how users interact with the website.

Analytics technologies that are not strictly necessary will only be activated where the required user consent has been obtained.

Where applicable, ProdAfrica may use services such as Google Analytics or similar analytics technologies.

The specific services and cookies actually used on the website may change over time and will be reflected in our cookie management interface.

10.3 Functional Cookies

Functional technologies may be used to provide additional functionality requested by users, such as support, communication or preference features.

Where a technology is not strictly necessary, it will only be activated in accordance with the applicable consent requirements.

10.4 Social Media and External Content

Some pages may include links, sharing functions, embedded content or services provided by social networks or other third parties.

These third parties may use cookies or similar technologies when their content or services are activated.

Where required, such technologies will not be activated until the relevant consent has been obtained.

11. Cookie Consent and Preferences

Where consent is legally required, non-essential cookies will not be activated before the user has provided valid consent.

The cookie consent mechanism should provide users with a clear choice between accepting and rejecting non-essential cookies, with both options presented in a fair and similarly accessible manner.

Users may change or withdraw their cookie preferences at any time through the cookie settings mechanism made available on the website.

The use of non-essential cookies is based on a clear affirmative action and is not based on silence, inactivity or pre-ticked boxes.

12. Cookie Information

Because the cookies and third-party services used by a website may change, ProdAfrica’s cookie preference interface may provide the most up-to-date information regarding:

Cookie name
Provider
Purpose
Category
Duration
Whether the cookie is first-party or third-party

ProdAfrica may update this information when website functionality or third-party services change.

13. Managing Cookies Through Your Browser

You may also manage or delete cookies through your browser settings.

However, disabling strictly necessary cookies may affect the functionality, security or availability of certain ProdAfrica services.

14. Business Information and Public Listings

ProdAfrica is a B2B business directory and intelligence platform.

Some information contained in business listings is intended to be publicly accessible because its purpose is to facilitate professional visibility and business-to-business connections.

Users submitting information for publication are responsible for ensuring that they have the necessary rights or authority to provide such information.

ProdAfrica may review, amend, restrict or remove information where reasonably necessary for accuracy, security, legal compliance or the proper operation of the platform.

15. Changes to this Policy

ProdAfrica may update this Privacy and Cookies Policy from time to time to reflect changes in legislation, regulatory guidance, technology, services or business practices.

The latest version will be published on this page together with its effective date.