Hoolies - Durban - South Africa

Our founder, Adri Jeffers is a textile designer and spent her years as a student screen printing tees with cute animals in her parents’ garage.

She later started a full kids range with her husband to supply the tourism outlets around South Africa. She was inspired by her children, and today they add their creative input into many of our efforts. Exports to many countries grew this homegrown company into what it is today.
With family at the helm, we’re having as much fun as possible living our dream of making clothing for the happiest little souls on the planet, the children!
Hoolies now designs and manufactures a local affordable range which is exclusively available for online purchase to ensure savings are passed on directly to moms and pops.
Fabrics are sourced locally and we do not import made up garments!
Cotton fabrics are free from harmful pesticides and chemicals.
Everything is made under one roof in the North of Durban, South Africa. We use outwork services such as printing and embroidery from suppliers in a small radius to lower our carbon footprint.
Packaging, such as repurposed cartons is sourced from large companies that would otherwise have discarded it.
Our handmade dolls are lovingly filled with off-cut fabric and signed off by the lady that made it.
Our selection is a labour of love to create special items that don’t follow mass market trends. We celebrate what being a child is all about. Curiosity, colours and fun! Every print and embroidery is hand-drawn by our artists to adorn pure cotton in an array of natural and bright colours to cater for the discerning parent looking for something different that will last well beyond a few washes.
Hoolies adheres to strict safety standards by using non toxic chemicals in the dye process as well as nickle free poppers, and where possible, organic cotton is used. Toddler items are crafted with comfort in mind. Loose fitting items allow for free play as only a toddler can!