Mercabarna - Barcelona - Spain

Mercabarna, Barcelona’s central market for fruit and vegetables, fish and meat products, is a key economic driver for the city and the region of Catalonia. Since its creation in 1968, Mercabarna has played a fundamental role in the fresh food supply chain, ensuring that high-quality products reach local and international consumers.

With a surface area of ​​over 200 hectares, Mercabarna is the largest central market in Europe, and one of the most important in the world. Every day, thousands of tonnes of fresh food are traded here, representing a significant economic activity for the region.

Mercabarna is an example of innovation and efficiency in the food supply chain. Its business model is based on collaboration between the different agents in the sector, from producers to retailers, allowing for efficient and rapid distribution of fresh products. In addition, Mercabarna has developed a food traceability system that guarantees the safety and quality of the products sold at the market.

Mercabarna is also an important employment centre, generating thousands of direct and indirect jobs in the region. In addition, the market plays a key role in promoting the local economy, by offering high-quality fresh products produced in the region.

In short, Mercabarna is a key player in the economy of Barcelona and Catalonia, and an example of how collaboration and innovation can improve the food supply chain and ensure the safety and quality of fresh products.