Botswana TV is the national broadcaster in Botswana. Botswana’s first national television service started in 2000 following a 1997 government decision. The station delivers eight hours of local and international programmes daily on weekdays and 10 hours of programming on weekends. Since it was launched on 31 July 2000, BTV has established itself at the centre of Botswana’s viewing habits.
The station has committed itself to provide at least 60% local content to meet the diverse needs of Tswana. According to its guiding principles, the station is upbeat and forward looking, and seeks to align its strategy with the national vision, Vision 2016. It recognizes that the majority of Tswana are young people, and that Botswana has diverse cultural and language groups. It also recognizes that Botswana is part of an integrated global village and has to compete effectively.