The Zimbabwe Tourism Authority is a Parastatal organization formed by an Act of Parliament: The tourism Act Chapter 14:20 of 1996 with a mandate of developing, managing, promoting and marketing Zimbabwe as a tourist destination in both the local and international markets.
As a National Tourism Organization (NTO), ZTA is responsible for tourism promotion, planning and development, research and enforcement of standards and services.
Its overarching goal is to promote the sustainable growth and development of tourism in Zimbabwe for the social and economic benefit of the nation through setting and monitoring of standards, market research, product development, investment promotion and destination marketing.
It falls and is the only agency under the Ministry of Tourism and Hospitality Industry led by Honourable Minister Eng. Walter Mzembi.
OUR CORE PURPOSE
To develop, manage and market Zimbabwe as a tourist destination as mandated by the Tourism Act 1996, Chapter 14:20.
To be a leading National Tourism Organisation in Africa by 2015
To serve the interests of the tourism industry through effective and efficient utilization of our resources for the benefit of the national economy
OUR CORE VALUES
We will fulfill our mission guided by the following values:
2. Results Driven
5. Service Culture
When we achieve our vision, the Zimbabwe Tourism Authority will be known as a dynamic organization that changed the face of tourism in the country and promoted Zimbabwe globally as a paragon of sustainable tourism development. Tourism will be the biggest contributor to national economic development.
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