Centre for the Promotion of Imports - The Hague - Netherlands

The Centre for the Promotion of Imports from developing countries (CBI) is an initiative managed by the Ministry of Foreign Affairs of the Netherlands, focused on assisting companies from developing countries in accessing the European market. Established to strengthen economic relations and promote sustainable development, CBI offers various services aimed at increasing exports from these countries to Europe.

CBI’s programs are designed to help companies meet the rigorous standards required within the European Union. These include compliance with quality, safety, and environmental regulations. CBI provides tailored support through training sessions, technical assistance, and market information, helping businesses understand the complexities of the EU market and how to effectively navigate it.

One of the main goals of CBI is to build the capacity of businesses in developing countries. This involves improving their operational efficiencies, marketing capabilities, and overall competitiveness in the global market. Workshops and seminars are common tools used by CBI to impart knowledge and skills. Additionally, the agency often facilitates participation in trade fairs and buyer-seller meetings, which are crucial for networking and establishing direct trade links with European buyers.

Furthermore, CBI emphasizes sustainable business practices, encouraging companies to adopt environmentally friendly methods and socially responsible business models. This approach not only aligns with global sustainability trends but also enhances the appeal of products from developing countries to European consumers who are increasingly eco-conscious.

The impact of CBI’s work extends beyond just economic benefits. By fostering trade, CBI contributes to job creation and income generation in developing countries, helping to lift communities out of poverty and stimulate local economies. Moreover, by aligning their programs with the sustainable development goals, CBI ensures that the growth facilitated by increased exports does not come at the expense of environmental or social well-being.

Overall, CBI plays a pivotal role in promoting international trade between Europe and developing countries, offering a range of services to help bridge the gap between these diverse markets. Its efforts not only support economic growth in less developed regions but also contribute to a more interconnected and equitable global trade system.