The World Travel & Tourism Council (WTTC) is the global organization representing the private sector of travel and tourism, driving its sustainable and inclusive growth. Founded in 1990 and headquartered in London, it brings together leading companies from airlines, hotel chains, travel agencies, cruise lines, destinations, and technology firms linked to the industry. Its mission is to highlight tourism’s contribution to the world economy and act as the voice defending its strategic role in job creation, social development, and cultural preservation. WTTC produces benchmark reports, measures the sector’s economic impact, and promotes policies that strengthen resilience against global crises. Through its annual summits and innovation projects, it has become a key player in shaping a more competitive, digital, and sustainable tourism industry worldwide.