Brand Botswana. Botswana remains one of the countries in Africa that can proudly pronounce itself as truly a destination of choice for investment, leisure and work. Botswana is centrally located in Southern Africa presenting an opportunity for expansion and exporting to the wider Southern African region, which provides an even bigger market. Botswana always ranks highly and positively in most recognised international rankings. Botswana consistently ranks among the best governed, most transparent, most peaceful and least corrupt countries of Africa.
Batswana have a role to play in BRANDING Botswana. Batswana can live and should live the Botswana Brand through various activations and initiatives that uphold and promote Botswana, its distinct attributes as well as its values.
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