Kenya Tourism Board
To be the leading tourism destination brand in Africa by 2025
To inspire the world to visit Kenya through effective marketing of Kenya’s tourism products while enriching the lives of Kenyans and visitors alike.
Develop, implement and co-ordinate a National Tourism marketing strategy
- Market Kenya at Local,National,Regional and international levels as a premier tourist destination;
- Identify tourism market needs and trends and advise tourism stakeholders accordingly; and
- Perform any other functions that are ancillary to the object and purpose for which the Tourism Board is established.
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