Moroccan National Tourist Office (ONMT) - Rabat - Morocco

The Moroccan National Tourist Office (ONMT) is the official institution responsible for promoting Morocco as a tourism destination both nationally and internationally. Established with the goal of positioning the country among the world’s top travel destinations, the ONMT develops innovative strategies to showcase Morocco’s cultural, natural, and gastronomic richness.

Its work ranges from global marketing campaigns to participation in major international tourism fairs, where it highlights the country’s diversity: from the imperial cities of Marrakech, Fez, and Meknes, to the Atlantic and Mediterranean beaches, the unique landscapes of the Sahara Desert, and the majestic Atlas Mountains.

The ONMT also partners with airlines, tour operators, and travel agencies to create better connectivity and attractive packages for different types of travelers, whether they are seeking luxury, adventure, or eco-tourism experiences. In addition, it actively encourages domestic tourism, inviting Moroccans to explore and enjoy the treasures of their own country.

Thanks to its strategic vision and strong investment in digital promotion, the ONMT has significantly contributed to the sustained growth of Morocco’s tourism sector, making the country a destination that perfectly blends tradition and modernity, warm hospitality, and unforgettable experiences.