AFRICA Listing Details
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Profile
Assagay Coffee Farm. Cherishing a boyhood desire to farm, Rick James purchased a 7 acre smallholding in the Assagay Valley, KwaZulu Natal in August 1991 with the initial intention of going into poultry farming. The existing small plantation of neglected coffee trees already established on the smallholding redirected his attention to coffee farming instead.
The first sale of green coffee to the brokers transpired at this time too and a year later we received a cheque for R500,00. This small return confirmed the decision to supply roasted coffee into the retail market. Continuing corporate employment, Rick and his wife Lesley moonlighted and by the end of 1994 through the efforts of our first distribution agent the coffee was starting to realise good sales. Rick was doing the roasting at night and on weekends, and Lesley the packaging on the dining room table after work.
Our products / services (list)
Products
Full-bodied South African coffee, Assagay Coffee is available in four different roasts;
Medium Roast- our lightest roast. This is a mild strength coffee for those who don’t like it very strong. Some might call it a 'breakfast coffee'.
Dark Roast- our strongest roast. This is a strong coffee for those who like a very strong, dark flavoured coffee.
Select Roast- a mixture of both Medium and Dark, our most popular.
Espresso- finely ground for the Espresso machine.
All roasts available in full bean and are packed in 250g bags.