Geomarketing: When Geography Meets Marketing

In every language there are words that resonate, words that connect people because they encapsulate shared ideas and concepts. Geomarketing is one of those powerful words. It brings together two worlds that, at first glance, might seem distant: geography and marketing. Space and market. Territory and purchase decisions. People and services. In essence, geomarketing answers Read more…

Botswana: The Strategic Epicenter for Your Regional Headquarters in Southern Africa

In the quest for a stable and efficient foothold for expansion into Southern Africa, global corporations often face a complex landscape of economic volatility and regulatory challenges. However, at the heart of the region, Botswana emerges not merely as a viable option, but as the most intelligent strategic choice for establishing a regional headquarters. With Read more…

Traceability and Logistics of Botswana Beef to Barcelona: A Farm-to-Boqueria Journey

Introduction. Traceability and Logistics of Botswana Beef to Barcelona: A Farm-to-Boqueria Journey. The trade of high-quality beef between Botswana and the European Union is a prime example of a complex and rigorously regulated global supply chain. Botswana, renowned for its free-range cattle and high sanitary standards, is one of the few African nations with access Read more…

Botswana in a Minute 🇧🇼

Located in Southern Africa and bordered by Namibia, South Africa, Zimbabwe, and Zambia, Botswana is known for its political stability, natural beauty, and diamond wealth. The capital city is Gaborone. History: Botswana gained independence peacefully from Britain in 1966. It has since become one of Africa’s most consistent democracies, with good governance, strong institutions, and Read more…

BotswanaCraft: Promoting Botswana’s Culture and Art Since 1970

BotswanaCraft is one of Botswana’s most iconic companies in the arts and crafts sector. Founded in 1970, this organization has played a crucial role in preserving and promoting the country’s cultural heritage. Its impact is not only felt in the craft industry but also in rural economic development and the promotion of cultural tourism. In Read more…

How to Export from Africa to Europe: A Step-by-Step Guide for African Businesses

How to Export from Africa to Europe: A Step-by-Step Guide for African Businesses. Exporting from Africa to Europe requires careful planning and compliance with various regulations, especially under trade agreements such as the Economic Partnership Agreements (EPAs). This guide explains the complete export process in a basic but illustrative way, including essential documents, estimated timeframes, Read more…

Reflections on the Possibility of South Africa and Its Neighboring Countries Hosting the Olympic Games

Reflections on the Possibility of South Africa and Its Neighboring Countries Hosting the Olympic Games. A few days ago, I found myself in a heated discussion with some colleagues about the possibility of South Africa—a country with a rich history and a strong sports culture—considering hosting the Olympic Games. The conversation revolved around the challenges Read more…

Seretse Khama: The Visionary Leader Behind Botswana’s Remarkable Economic Transformation

Seretse Khama: The Visionary Leader Behind Botswana’s Remarkable Economic Transformation. Seretse Khama, born on July 1, 1921, in Serowe, Botswana, was a visionary leader whose impact on his country’s history is immense. Despite facing personal and political adversity, including a controversial interracial marriage to Ruth Williams and forced exile by the British government, Khama became Read more…

Gaborone: technological center of southern Africa. The 22@ model of Barcelona.

Gaborone, the capital of Botswana, is at a crucial juncture in its development. Despite its political stability and an economic management that has avoided the “resource curse,” the city faces challenges in terms of infrastructure, economic diversification, and creating high-value-added employment. Drawing inspiration from the successful model of Barcelona’s 22@ District could provide Gaborone with Read more…

Jeff Ramsay: A Key Figure in Botswana’s History and Communication

Jeff Ramsay, actually in Livingstone Kolobeng College, and Permanent Secretary for Media in Botswana, between 2003-2018, has played a pivotal role in shaping the country’s communication landscape. His contributions extend beyond administrative duties, as he actively engages with Botswana’s history and its journey toward independence. In this academic article, we explore Ramsay’s background, his impact on Read more…

Category: BOTSWANA